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About Us

About Us

Jim Riehl's Friendly Chrysler Dodge Jeep is a family owned dealership located in Lapeer, Michigan. Lapeer is a large rural city located forty five minutes north of Chrysler LLC headquarters. Friendly Chrysler Dodge Jeep was incorporated in July of 2004. The dealership is owned by Jim Riehl's Friendly Auto Group which was started over twenty five years ago.We have consistently exceeded Chrysler LLC sales expectations. We achieve this level of expertise with commitment to our customers and consistent processes. We believe that we will never succeed without the satisfaction of our customers and our employees. We believe in a volume approach to selling. The more customers we make happy, the more referrals we will receive. Our building was built in 2002 adhering to Chrysler's demanding standards. The building is 23,000 square feet and sits on 14 acres. In addition to new Chrysler Dodge Jeep and Rams we offer a full service department, parts department and a pre-owned department, including a budget lot. We believe in using technology to market our vehicles and communicate with our customers. We actively market our products on the internet and respond quickly to our customers via internet and smart phones. We are a leader in Chrysler's Dealer Standards program. We won the "Sales Manager of the Year" award. We exceed our minimum sales responsibility by 132%. We strive to make your buying experience as quick and easy as possible. We deliver fifty percent of our vehicles away from our dealership. We will deliver vehicles to customers within five hours of the dealership. We will pick customers up from local airports. We will also help arrange shipment for your vehicle. We have a large inventory of new and pre-owned vehicles totally over 900 available vehicles. Our pre-owned department has over 120 vehicles which have been inspected, most with warranties. Our vehicles mainly from customer trade ins. Some other sources include auctions,please turn ins and from our network of dealerships. Please call or e-mail us with any questions. Our address and contact information is:

Friendly Chrysler Dodge Jeep, Inc.
1515 S Lapeer Rd.
Lapeer, MI 48446
(P)(888) 318-3826
(F) (810) 664-7244

Meet the Ebay Team:


Shannon Lane

EBay Specialist

Direct Line: 810-294-0320


Rayna Debolt

Business Development Specialist

Direct Line: 810-664-2900


Meredith Dubbs

Internet Sales Specialist

Direct Line: 810-667-6217

Chris Byrnes

Chris Byrnes

Sales Manager

Direct Line: 810-667-6209

Debra Ruth

Debra Ruth

Business Manager

Direct Line: 810-245-5946


Tom Patten

Pre-Owned Manager

Direct Line: 810-245-5944

Bob Riehl

Bob Riehl

General Manager

Direct Line: 810-245-5945

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