|Elvis collected his first dozen TCB (Taking care of Business in a Flash) Pendants from jewellers Sol Schwartz and Lee Ableser in Beverly Hills.|
The logo has been designed by Elvis and Pricilla, and Elvis went on to give TCB's to his entourage and other members of his inner circle.
One night while sitting in his bedroom of his personal jet, Lisa Marie and Elvis tore open an envelope and thinking carefully they penned what had become known as the TCB Oath.
Therefore, anyone who was presented with a TCB necklace was given a copy of the TCB Oath.
Elvis’ Love Affair with Jewellery
Everything about Elvis was larger than life! He grew up dirt poor, but when he achieved International stardom, success allowed him to realize his childhood dreams of an opulent lifestyle.
Elvis became a spiritual man who not only loved beautiful things; he had a strong appreciation of natural beauty and loved nature and animals. However, Elvis’ passion for all that money could buy was all consuming and as legendary as the performer himself.
He was an avid collector of cars, motorcycles, clothes, and jewellery. Paradoxically, he loved to give his possessions away, to those people who meant the most to him and to complete strangers.
The man who loved all that glitters was gone too soon, but the jewellery he took great pride in designing himself, and wearing onstage and off, resides in museums and in private collections of friends.
Even fans lucky enough to be at the right place at the right time, have rings and other jewels the famous jewellery collector gave them at concerts.
The ‘King of Rock and Roll’ epitomized fame and fortune, and his jewellery collection befitted the ‘King’ he became.Like the jewellery he wore, Elvis had a magical radiance; it shone from him like some crazy wonderful aura.
In concert he wore lavish diamond cross pendants hung on heavy gold chains; huge rings of rubies, sapphires and emeralds; gold bracelets and belts completely covered in jewels.
One outstanding outfit, worn in several concerts, was a jet black one-piece suit alive with intricate Native American designs inlaid with silver, turquoise, and coral, embellished with crescents of bone, and multi-coloured beads. A garnet cabochon-studded choker and huge gemstone-encrusted silver rings completed the look.
By the 70’s, as a regular performer in Las Vegas, Elvis was literally ‘dripping in jewels’, his onstage persona at once bizarre and magnificent—a powerful ‘vision of a man’ exuding a rare kind of elegance, be-jewelled as he was from head to toe.
Elvis also designed his own jewelry. His most famous jewelry designs are the TCB (Taking Care of Business) and TLC (Tender Loving Care) necklaces and rings, featuring a zigzagged lightening bolt set between the letters, inlaid with precious stones—many customized with diamonds, sapphires, or emeralds.
Elvis, ever generous, handed out the TLC necklaces to just about every woman he ever met. He gave the TCB necklaces only to close members of his entourage, special friends, executives at RCA, and Lowell Hays, his personal jeweller, who created all of Elvis' jewelry.
Mr. Hays remembers a feeling akin to being knighted when Elvis gave him a TCB necklace, so special this gift bestowed upon him by the‘King’.
* Born: January 08, 1935 in Tupelo, MS
* Years Active: 1955-1977
* Member of: The Million Dollar Quartet
* Genre: Rock & Alternative
* Influenced by:
Wynonie Harris, Freddie Bell, Kokomo Arnold, Big Joe Turner, Bill Monroe, Roy Brown, Clyde McPhatter, Big Mama Thornton, Dean Martin.
Billy Fury, The Red Elvises, Les Costars, Brian Hyland, Janis Martin, Van Broussard, Ray Quinn, The Rolling Stones, Billy "Crash" Craddock, Gene Vincent, Tommy Sands, Robert Plant, NRBQ, Anne Murray, Mylon Lefevre, Johnny Hallyday, Phil Ochs, Dwight Twilley, Neil Diamond, Beto Cuevas, Freddie Mercury, Colin Winski, Mink DeVille, Eddy Mitchell, Wee Willie Harris, Sparkle Moore, Ronnie Dove, The Shadows, Conway Twitty, Dave Edmunds, Costa Cordalis, Robert Gordon, Hank Davis, Willie Heath Neal, Huelyn Duvall, Beau Davidson, Enzo Jannacci, Orion, Fine Young Cannibals, Larry Norman, Billy Idol, Ronnie Hawkins, Shakin' Stevens, Ian Gillan, Ricky Nelson, Bob Luman, Duo Dinamico, Dwight Yoakam, Spiritualized, T. Rex, Bobby Solo, James Intveld, Nestor Salgado, Michael Omartian, Duncan Dhu, George Canyon, Kickstart, Stray Cats, Shane Fenton, Dave Berry, John Fogerty, Ronnie McDowell, Queen, B.J. Thomas, Lauren Fincham, Brother, The Mavericks, Paul Hipp, Eilert Pilarm, Domenic Troiano, Weeping Willows, Ringo Starr, Brian Setzer, Joey Castle, Cliff Richard, Gibson/Miller Band, R.D. Burman, Jimmy Ellis, Charlie Gracie, The Elvis Brothers, Nick Cave, Sonny Burgess, Johnny Rivers, Miss Lauren Marie, Crispian St. Peters, The Human Beinz, Joe Mendelson, Ral Donner, Natalia Oreiro, Phil Gray, Buddy Knox, The Dragsters, Nick Lowe, El Vez, John Lennon, The Blue Ridge Rangers, Gavin Coyle, Enrique Bunbury, The Honeydrippers, Fikret Kizilok, Marty Wilde, Mick Ronson, Nino de Angelo, Whirlwind, Johnny Lee, The Cramps, Lakshminarayana Shankar, Jimmy Ray, The Mighty Stef, Waylon Jennings, Patrizio Buanne, Devil Doll, Edoardo Bennato, Andy Fairweather-Low, Malcolm McLaren, Troy Shondell, Creedence Clearwater Revival, Tanya Tucker, Bob Dylan, Peter Kraus, Lari White, Eddy Raven, Billy C. Wirtz, Shakin Stevens, Ritchie Valens, Spider Murphy Gang, Jerry Williams, Mel McDaniel, Ray Condo, Jeff Bates, Buddy Holly, Michel Montecrossa, Led Zeppelin, Mac Davis, Laura Burgo, Roy Orbison, Howard Carpendale, Merv Benton, Tony C. & the Truth, Kal P. Dal, Ry Cooder, Ted Herold, The Beatles, Wanda Jackson, Paul Simon, Donnie Wallace, John Mars, Dread Zeppelin, Chris Isaak, The Blasters, Jack Lukeman, Diego Vasallo.
Johnny Cash, Ronnie Milsap, Jerry Reed, Charlie Rich, Conway Twitty, The Beatles, Chuck Berry, Ray Charles, Eddie Cochran, Dave Edmunds, Esquerita, Everly Brothers, Bill Haley, Buddy Holly, Chris Isaak, Jerry Lee Lewis, Little Richard, Roy Orbison, Carl Perkins, Gene Pitney, The Rolling Stones, Warren Smith, Joe South, Gene Vincent, James Burton, Scotty Moore, Bo Diddley, Johnny Burnette, Fats Domino, Dallas Frazier, Brenda Lee, Ricky Nelson, Gene Summers.
Elvis Presley may be the single most important figure in American 20th century popular music.
All our jewellery is licensed and reproduced with the permission of Elvis Presley Enterprises from a licenced manufacturer