We are a 3rd generation family-owned and operated jewelry business and are committed to upholding our standards of
superior service and generous customer care, with the intent of continuing to grow our loyal customer base.
We strive to give each customer a personal, fun and comfortable buying experience.
The moment you click on one of our items you are immediately transported to a world of elegance and beauty.
Our goal is to help you grow your jewelry collection at rock bottom wholesale prices and become our customer for life!
All of our Gemstones and Diamonds are 100% Natural Earth Mined. We primarily use GIA, EGL, UGS, and IGI for third party appraisals
and gemological lab certification. Everybody is now able to afford the jewelry of their dreams with our $1 NO RESERVE auctions
There is no risk in giving us a try. We offer 14 days money back "NO QUESTIONS ASKED" unconditional guarantee and practice a philosophy that customer is always right!
We look forward to serving you. Happy BIDDING!
Questions or comments? We welcome your inquiry. Don't hesitate to write or call us at 310-982-7771
Please bookmark us to your favorites list and visit often!